The intersection of strategy, systems thinking, and execution

I’m a systems-oriented product designer with 25+ years of experience helping teams turn operational complexity into actionable clarity. My background, starting out in web design and development, spans AI platforms, observability systems, cloud infrastructure, enterprise workflows, and large-scale design ecosystems. I enjoy working at the intersection of strategy, systems thinking, and execution.

Areas of Focus

  • Systems Thinking for Operational Scale

  • Operational Decision Systems

  • Scalable Design Strategy

  • Cross-Functional Product Leadership

  • AI-Driven Operational Intelligence

  • Observability & Platform Ecosystems

  • Enterprise Workflow Orchestration

  • Developer & Data Infrastructure

Case Studies

  • AWS Certified AI Practitioner

  • AWS Certified Cloud Practitioner

  • Salesforce Platform Strategy Designer

  • Salesforce Certified Platform Administrator

  • Google Introduction to GenAI Certification

Experience

Netflix (Senior Product Design Consultant) 2025-2026

  • Leading cross-functional initiatives across engineering, product, and UX for observability and AI platforms.

  • Driving program alignment, scope, and execution for AI-driven developer tools.

  • Synthesizing research and operational data into strategic insights for platform direction across multiple Netflix teams (Customer Experience, Streaming, Ads, Partner and Client Services, Live Testing, Gaming. Commerce. and more)

6sense (Principal Product Designer) 2021-2025

  • Led 0–1 platform initiative integrating AI workflows across marketing and data systems

  • Partnered with PMs and engineers to define roadmap, dependencies, and execution plans.

  • Established data visualization and metrics patterns supporting decision-making.

Aryaka Networks (Senior UX Architect) 2020-2021

  • Helped establish a formal design department and design system for scale

  • Designed a complex workflow for network administrators to configure global IT networks

  • Helped PMs rethink a strategy for mobile support that solved the right problem for customers and improve desktop experiences

Informatica (Senior User Experience Designer) 2019

  • Conducted onsite customer interviews and designed a new GDPR data privacy offering for the company’s cloud platform

  • Helped Product avoid a costly strategic mistake. PMs were pushing toward a “sticky app”, while customers wanted full automation

  • Assisted the Design System Lead and Program Manager in designing an improved process for DS audits and updates

Oracle (Principal User Experience Designer) 2013-2018

  • Research, design, and collaboration on a new SaaS offering for universities (Student Cloud)

  • Lead the creation of a new app for Oracle’s CSMs in their Cloud Framework group. Adoption soared from 0-4000 less than a year.

  • Research in Romania and India to design the foundation of a new global workflow for Collections and Billing

Wells Fargo (Lead UX Consultant) 2012-2013

  • Worked with content strategists to migrate key online properties to a new CMS and helped to implement new design system.

  • Worked with the LOB content strategist to find the right layout and navigation model for Wells Fargo’s Private Bank

  • Prototyping

Additional Training

Google Introduction to Gen AI Certification

Intro to GenAI, LLMs, responsible AI, and applying AI principles

Credential

Scaling AI: Strategies for Adoption and Expansion

Team strategies, team roles, tracking adoption, and rethinking job roles

Credential

Systems-thinking for Product Designers

Methods of thinking, organizing, and diagramming complex product scenarios

Credential

Accessibility-first Design

Methods of thinking through accessibility needs early in the product lifecycle

Credential

Mentoring

I’ve been lucky enough to have worked with a number of talented designers over the years, seeing them grow from junior or senior level to lead or director levels.

I always attempt to lead with the following considerations in mind:

  1. Provide clarity in business needs, goals, and prioritization.

  2. Create an ‘open door’ policy that provides a safe place to question anything at anytime.

  3. Make sure designers have the information and resources they need to do their job effectively.

  4. Help them to hone-in on the real problems we’re solving and not get lost in “shiny new toys” as we attempt to innovate.